So you may have seen our Black Friday campaign on Tuesday... i wanted to tell you more about why we wanted to do it and why we feel so passionately about boycotting the traditional Black Friday.
We are going to donate half of all sales taken on this day to buy trees. Half of all sales, not profit. So yes, we will be massively losing money but are lucky to be in a position where we can take this hit and invest in our environment.
We are completely against Black Friday and the way it generates impulsive & often careless consumption, which is why we will not be offering any discounts on this day. Additionally, we don’t ever inflate our prices to be able to discount.
Last year we shut down our website, which I really liked, however I know a lot of people do want to buy on this day and plan to do so, so I needed to find a way to launch a campaign which could turn this day of doom into a positive one.
We have a field on our farm which is not productive in terms of generating food, it’s wet and marshy. Planting a forest in this field would create a great habitat for animals and food source for wildlife, would encourage diverse plant species to grow and would draw moisture out of the surrounding fields which would make them more productive, and most importantly, trees are one of the most effective ways of drawing carbon out of the atmosphere.
All the money will go directly on buying the actual trees, my mum and family will be planting all the trees so no there are no other costs related in the planting and up keep of the forest.
We obviously don’t know how much we will generate, but we plan to do this every year until we have a full Black Friday Forest Field... then we will probably look to other parts of unproductive land on the farm and continue to do the same.