Product Description

William Morris is probably one the best known designer/artist/innovators of his time and is mainly associated with the Arts and Crafts Movement, a group that formed as a direct reaction against the poor quality of design during the Industrial Revolution. The members believed that the growth of industry had destroyed traditional skills and removed the pride that a craftsperson could find in his work. They formed themselves into crafts guilds, based on medieval examples and drew inspiration from nature in order to encourage high standards of design as well as provide a supportive working environment. This bird of paradise velvet cushion cover is reminiscent of their beautiful botanical prints and epitomises the group's philosophy. It is one of our runaway successes and is a true classic. The supplier who makes this product employs one hundred and fifty crafts folk who work in the local factory in Jaipur, India. They use traditional skills such as hand block printing, cutwork and appliqué in their work and the employees receive pay for any overtime in addition to statutory wages. The supplier also provides Annual Day, Independence Day and Republic Day celebrations and in terms of environmental measures they harvest and recycle water. Mix and match this exemplary cushion cover in sumptuous dark red-coloured velvet for an arty-crafty revolutionary ode of your own.

Why we love this product!

• Handmade

• Fairtrade

• Traditional in design and philosophy

• Sumptuous cotton velvet

• It’s a classic

Dimensions: 35 x 50cm