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Product DescriptionThis hand-woven rug is cleverly conceived in recycled materials and is a beautiful contrast of white and denim. The white is achieved via the traditional skill of hand screen-printing and the denim is recycled strips that are plaited with jute string and hand-sewn. It is all made at a small factory in Noida, India where between fifty and seventy people are employed doing various jobs, from accounting, merchandising, designing, production, cutting, stitching, finishing and packing - all are involved in the production process. Apart from their statutory wages, workers celebrate Diwali together, where sweets are distributed along with gifts and bonuses for all employees. The supplier says "We have very good staff who are dedicated to the work and give their best at all times". Denim is one of the world's oldest fabrics, yet it remains eternally young and versatile. Textures and tones of denim make it ideal for industrial style interiors as it complements that hard-working look, as well as softens it. Whether it is used as a decorative detail or en mass, frayed or well-finished, we say it's time to double up on denim.
Why we love this product!
- Screen-printed by hand
- Eternally young and versatile
- Double up on denim